Marketers who advertise products aren’t just selling a product, they’re selling a set of ideas around the product.  Car advertisements sell the idea of a car being sporty and fast; political advertisements sell the idea of the politician being the … Continue reading →

This is the second part of an article looking at a 1967 report that examined what the world would probably be like in the year 2000.  The first part of the article can be found here. Prediction: The home as … Continue reading →

It’s hard to predict the future, but that certainly doesn’t stop people from trying.  With the benefit of hindsight (i.e. if you look back at past predictions for how the world is supposed to be now) these predictions tend to … Continue reading →